Decla
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    Company Culture

    Small Team.Massive Impact.

    We're a small, in-person team building the AI copilot for insurance brokerages.

    We move fast, hold a very high bar, and obsess over customer outcomes.

    ▼ If the principles below resonate, you'll love it here ▼

    How We Work

    In-person by default

    San Francisco. We believe proximity compounds speed and quality. Whiteboards over Zoom.

    Startup pace

    We ship in days, not quarters. When the work is critical, nights/weekends happen.

    Owner's mindset

    No job is 'not my job.' You see problems through end-to-end and close the loop.

    Customer-first

    We spend time with users, pick the next most valuable thing to build, and deliver it.

    AI-native

    We use modern AI tools (Cursor/Claude/Copilot/ChatGPT, etc.) as real leverage—measuring quality, speed, and cost.

    Our Operating Principles

    The non-negotiable rules we live by

    01

    Bar-Raising Talent

    One A-player beats three seat-fillers. A-players hire A-players. We pay top-of-market for exceptional people and keep the team small and mighty.

    02

    Urgency & Bias to Action

    Do in a day what others do in weeks. Default to action, unblock yourself, and communicate quickly (minutes, not hours) when something is stuck.

    03

    Persistence to Closure

    Follow through until the outcome is achieved. Check status, escalate, pick up the phone, double-check details. Polite, relentless follow-through wins.

    04

    Forward-Deployed & Customer-Obsessed

    Sit with users, map workflows, define the sharpest problem, build it, ship it, measure it. No side-quests that dilute impact.

    05

    Founder Mindset

    Wear many hats, take extreme ownership, and optimize for company value. We love former and future founders.

    06

    Expected-Value Decision-Making

    Take smart risks where the upside dominates. Prefer reversible experiments; move carefully and deliberately when decisions are one-way doors.

    07

    High Standards, Fast Decisions

    We maintain a very high performance bar. If the fit isn't right, we part ways quickly and respectfully. Paid trials help de-risk for everyone.

    08

    Flat, No-Politics Culture

    Titles reflect scope, not status. We value direct feedback, clear writing, and transparent decisions. Impact > optics.

    09

    Security, Reliability, and Craft

    We operate in a regulated industry. Privacy, security, and reliability are non-negotiable. We move fast without breaking trust.

    10

    Results Over Ritual

    Clear goals, short feedback loops, and working software. Meetings are rare, short, and purposeful. Demos beat decks.

    What This Looks Like Day-to-Day

    The actual work you'll be doing

    🚀

    You pair with founders and customers to select the highest-leverage problem, prototype quickly, and ship a production feature end-to-end (UI/API/integration/infra).

    🤖

    You leverage AI tools to accelerate coding, testing, and docs—while exercising judgment on when to hand-craft solutions.

    📡

    You keep tight comms: concise written updates, crisp specs, and fast response times.

    📊

    You measure outcomes (latency, accuracy, adoption, ROI) and iterate until it's great.

    Who Thrives Here

    Builders

    who take pride in shipping real product for real users

    Communicators

    who are charismatic with customers and clear with teammates

    Doers

    who prefer ownership to instruction and momentum to ceremony

    Bay Area enthusiasts

    who enjoy the startup community and want to grow with an ambitious, in-person team

    Hiring Approach

    •

    Small, excellent team

    We hire slowly and only when the bar is met.

    •

    Paid trial (when practical)

    A short, scoped project to ensure mutual fit.

    •

    Straight talk

    Clear expectations, direct feedback, quick decisions.

    If this sounds likeyour kind of place

    we'd love to meet you.

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